Know the moment your competitors change.
Rivaly watches competitor pricing, features, messaging, and launches — and sends you a clear, written alert the second something meaningful changes. No tabs. No spreadsheets. No surprises in customer calls.
Free forever for 3 competitors. No credit card.
Pricing change: Standard plan reduced from $10 to $8 per user/month. Business plan unchanged.
New feature shipped: Fluid Compute now generally available — homepage claims 85% cost reduction vs. traditional serverless.
Homepage messaging shifted toward enterprise. Hero replaced “Your wiki, docs, & projects” with “The AI workspace that works for you.”
Trusted by teams shipping fast
From competitor change to email in your inbox
Of detected diffs flagged as truly business-relevant
Of manual checking saved per teammate, per month
The problem
Tracking competitors is a part-time job nobody has time for.
You open twelve tabs every Monday morning. You check their pricing page, their changelog, their homepage. Sometimes you miss things for weeks. Sometimes you find out from a customer on a sales call. Most of the time, you just stop checking.
Pricing changes you don't notice for weeks
New competitor features your team learns about from customers
Positioning shifts that quietly outflank your messaging
Launches and announcements you find out about days late
How it works
Set up in 30 seconds. Insight forever.
No scripts. No prompts. No dashboards to babysit.
Add your competitors
Drop in homepage, pricing, changelog, blog — anything public. Label each page so alerts stay organized.
We snapshot and diff
Rivaly fetches each page on a schedule, normalizes the content, and detects meaningful changes — not cookie banners.
AI writes the alert
An LLM turns the diff into a one-line summary a teammate would write. You get it by email the moment it happens.
What you'll actually get
Alerts that read like a teammate, not a diff.
We don't dump raw HTML in your inbox. The AI surfaces what actually matters, in plain English.
Pricing reduction detected on Stripe Atlas
Competitor reduced launch package from $500 to $349 and removed the LLC formation upsell.
New AI feature shipped on Intercom
Competitor added AI Copilot for sales reps with auto-summarized call transcripts and CRM sync.
Homepage messaging shifted toward enterprise
Hero copy moved from “Built for startups” to “The platform Fortune 500 teams trust.”
New product launched — Slack & Notion integrations
Two integrations went live on changelog. New section added to homepage feature grid.
Meta description rewritten
Title tag changed to emphasize “AI sales agent” instead of “sales CRM.” Suggests SEO repositioning.
Free plan limits tightened
Free plan dropped from 5 to 3 projects. Pro plan price unchanged but seats raised from 10 to 25.
Features
Built around one principle: useful alerts > fancy dashboards.
Always-on monitoring
Add a competitor's homepage, pricing, changelog, or blog. Rivaly fetches and snapshots it on a schedule — no setup required.
Smart diff detection
We compare clean text — not noisy HTML. Cookie banners, timestamps, and tracker tokens get filtered before they ever reach you.
AI-written summaries
Every alert reads like a teammate: “Linear lowered Pro from $99 to $79.” Never a wall of red and green text.
Email alerts, instantly
Get notified the moment a meaningful change happens. Slack, webhooks, and weekly digests on the roadmap.
One page per intent
Label each monitored URL — pricing, homepage, changelog, blog — so alerts route to the right surface in your head.
Polite by default
We respect robots.txt, throttle requests, and only monitor publicly accessible pages. No bypassing logins, ever.
Who it's for
Built for the teams that actually need to know.
Founders
Stop finding out about competitor launches from your customers. Get a one-line summary the moment a rival ships.
Product marketers
Catch positioning shifts and messaging tests the second they go live. Refresh your battlecards with real evidence.
Growth teams
Spot pricing experiments, new plans, and free-tier changes early. Make pricing decisions with weeks of context.
Agencies
Monitor every client's competitive set in one workspace. Hand clients monthly alerts as part of your retainer.
“We used to assign a PM half a day every week to check competitor pages. Rivaly does it in seconds and we actually read the alerts — because they read like a teammate, not a Git diff.”
Pricing
Simple, transparent, founder-friendly.
Start free. Upgrade when you're ready to monitor more.
Free
For solo founders dipping their toe in.
- 3 competitors
- 5 monitored pages
- Daily checks
- Email alerts
Pro
For startups serious about competitive intel.
- 25 competitors
- Unlimited monitored pages
- Hourly checks
- AI summaries
- Email alerts
- Priority support
Team
Shared workspaces, Slack alerts, weekly digests.
- Everything in Pro
- Team workspaces
- Slack alerts
- Weekly digest reports
- API access
Have a use case we should support? Email us.
FAQ
Questions, answered.
How often do you check competitor pages?+
Free plans get daily checks. Pro plans get hourly checks. We respect robots.txt and rate-limit politely so we're a good citizen of the web.
What pages can I monitor?+
Anything publicly accessible — homepages, pricing pages, changelogs, blog posts, feature pages, about pages. You can label each one so alerts stay organized.
Will I get spammy alerts every time a footer changes?+
No. We filter out boilerplate (cookie banners, timestamps, CSRF tokens) and run an AI classifier that only emits alerts when business-relevant changes are detected.
Do you support JavaScript-rendered sites?+
Most marketing sites work great with HTML fetching. Heavily JS-rendered apps are coming soon via a Playwright-backed renderer.
Is this legal?+
Yes. We only monitor publicly accessible pages and respect robots.txt. We don't bypass logins, paywalls, or scraping protections.
Can I export alerts?+
Yes — all alerts are accessible in your dashboard and via email. API access is part of the upcoming Team plan.
Stop manually tracking competitors. Start getting alerts.
Add your first competitor in 30 seconds. Rivaly does the rest.